2018 Printing Industry Development Status And Trend Analysis Packaging Printing, Green Printing Is The Main Trend

- May 15, 2018-

The printing industry continues to expand


According to data released by the Industry Research Institute of Forward-looking Industry in the "China's Printing Industry Market Preview and Investment Strategic Planning Report for 2018-2023", there were 5,693 printing and recording media copying companies in 2017, 223 more than in 2016; The enterprises above designated size in the printing industry achieved a top-notch revenue of 800 billion yuan, which was 809 billion yuan.


There are many problems in the development of the industry, facing the reshuffle


1, the industry formed a regional center, regional development is not balanced

From the perspective of market layout, the printing industry enterprises exhibited obvious regional characteristics. They formed three in the Pearl River Delta with Guangdong as the center, the Yangtze River Delta with Shanghai and Jiangsu and Zhejiang as the center, and the three major regions with the Bohai Sea as the center with Beijing and Tianjin. Big industry belt. Among the top 100 companies in the printing industry, the number of companies located in these three major industries is stable at about 70% year-on-year, and their sales account for nearly 80%.


2, price increase

Supply-side reforms and production capacity consolidation give the paper industry more say. At the same time, in the event that demand cannot drive the market, paper mills can only induce significant downstream paper prices by continuously raising paper prices sharply. Therefore, the trend of rising prices in the base paper industry in 2018 will continue. Since the beginning of this year, the paper giants have issued price-raising letters in a row, and even in March, the price increase letter has hit and the market has risen. On the policy level, the supply-side reform will continue and the country will maintain a proactive and stable monetary policy. The liabilities of the upstream raw material companies, which mainly consist of state-owned enterprises, will further increase, which will help the raw material prices continue to be hot.


3, environmental protection stop production

Strictly environmental protection, ecological governance is a major issue in the industry. In fact, judging from the environmental protection improvement situation in the past five years, the government has increasingly stricter environmental protection for enterprises; by 2018, the environmental protection tax levy and surplus industrial sewage disposal permit tightened, and some companies will be forced to stop production. With the further advancement of supply-side reforms and the intensification of overcapacity, it is not ruled out that the government will eliminate backward production capacity through environmental protection stoppages and production restrictions. This may trigger a butterfly effect and stimulate a new wave of production stoppages.


With the industrial transformation and upgrading, the crisis of overcapacity and the further upgrading of environmental protection, 2018 is bound to be the reshuffle of the printing industry.


The printing company's comprehensive service capabilities will be strengthened, and green printing and high-end packaging and printing will be the mainstream trends.


Enterprises in the packaging and printing industry in China have long focused on the traditional business model of “production-transportation” of single products, and their comprehensive service capabilities have been weak. The integration of packaging is the trend of the global packaging industry in the future, and as the global manufacturing industry continues to shift to China, it also raises higher and higher requirements for packaging integration and comprehensive service capabilities of the packaging industry in China. For companies that do not yet have packaging integration and comprehensive service capabilities, they will face greater pressure for transformation. At present, existing companies have realized the expansion of business models and can provide customers with a variety of product "design-production-logistics" packaging integrated services.


In October 2011, the former General Administration of Press and Publication and the Ministry of Environmental Protection issued a "Announcement on the Implementation of Green Printing", and successively issued a series of green printing related standards in the printing industry, such as "Technical Requirements for Environmental Labeling Technology Products - Printing - The second part - Commercial Paper Printing, "Green Printing - General Technical Requirements and Evaluation Methods", "Green Printing - Product Qualification Criteria", etc., gradually promote green printing in the fields of ticket vouchers, food and drug packaging and other fields. In addition, with the greening of people’s consumer psychology, green printing has become an important theme for the development of the industry. Printing technology is required to be more environmentally friendly. Consumables for packaging continue to be environmentally friendly and economical. After printed materials are discarded, they are easy to recycle, can be naturally degraded, and achieve no pollution. Pollution packaging. Digital printing is a relatively green environmental protection printing method. However, as of now, the global digitalization rate has reached 30%. In China, this figure is only 3%. China's digital printing is still in its infancy. Forward-looking that with the accelerated growth of the middle class, the Chinese market will have greater demand for personalized and on-demand printing, and China's digitalization will have a jump development in the next 3-4 years.


With the rapid development of China’s national economy and the acceleration of urbanization, the purchasing power and quality of life of urban and rural residents in China will continue to increase, thus driving the sustained and rapid growth of China’s consumer goods market, and further driving the rapid development of China’s packaging and printing industry through the transmission of industrial chains. development of. At present, China's economy is in transition, and emerging industries such as e-commerce, express logistics, and electronic communications have become the national economic growth point. Driven by this, packaging printing in specific fields has shown rapid development momentum. In general, the market demand for China's packaging and printing industry will continue to maintain a steady and rapid growth momentum, and the demand for high-end packaging and printing market will further increase.