The products all have certain differences, among which cosmetics are the most obvious. In addition to the difference in the nature of the product itself, cosmetics also have different grades. In order to distinguish the grades of cosmetics, people often use different packaging materials and methods to reflect. With the intensified competition in the cosmetics market and the development trend of the packaging design industry, people have put forward different requirements for the packaging materials, packaging containers and design requirements of cosmetic packaging. We have summarized the six main features of cosmetic packaging design.
1. The diversification of cosmetic packaging container specifications.
Due to the intensified competition in the cosmetics market, manufacturers are investing more and more in cosmetic packaging. For medium and low-end cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices; for high-end products, small-volume packaging is used to meet the needs of low-income people, especially young girls Consumer psychology generated by curiosity. Therefore, through different packaging containers to meet different consumption levels.
2. Serialization of cosmetic packaging design.
The so-called serialized packaging design refers to the same type of product packaging design based on a unified trademark pattern and text font, based on different tones, water patterns or different modeling structures. The requirements are similar, but there are differences, and differences are similar. , There is both diversity and a sense of integrity. In the practical application of cosmetic packaging, there are generally two situations:
One is that cosmetics of the same brand and different functions are packaged in a complete series to facilitate the purchase of consumers, while keeping the overall price lower than the total price of individual purchases. For example, a series of cosmetics of a certain brand maintain the overall design style, and then use larger containers to package various cosmetics as a sales unit for overall sales;
The second is a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics with the same brand, the same function, but different formulations, which are serialized in the packaging design. For example, various moisturizers of a certain brand have the main function of skin care but different auxiliary functions. Another example is that of various facial cleansers of a certain brand, their functions are cleansing, but they have different formulas. For such series of cosmetics, the packaging design should conform to the characteristics of serialized packaging design, which not only achieves the role of series packaging, but also facilitates consumer choice.
3. The application range of plastic materials and composite materials in cosmetic packaging is increasing, and the shape design of packaging containers, especially plastic bottles, tends to be diversified.
4. The use of glass bottles is restricted.
Due to the inherent shortcomings of glass bottles (such as high specific gravity, fragility, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, while for high-end cosmetics Or cosmetics that are volatile and easy to lose fragrance, such as perfume, are generally packaged in glass bottles.
5. Some cosmetics such as mousse, perfume and other products are packaged in spray packaging for the convenience of consumers. The packaging of cosmetics pays more and more attention to the structural design and accessory design of the container, making it easy for consumers to hold, take, and quantify under various environments.
6. The packaging of cosmetics increasingly meets the needs of personalized development.
The packaging of cosmetics must correctly convey the characteristics of the cosmetics required by the consumer needs of different personalities, and express the aesthetic appeal of different groups of people, in order to successfully realize the sale of cosmetics.
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