In a modern technology-developed world, a product can be sold, depending on the value attached to its package box.
The quality of the package, the degree of fashion, all affect the sales of a product and its popularity in the market. Things without personality make it difficult to stand out from the crowd.
The basic function of a packaging box is to protect the product, facilitate transportation, introduce or explain the function of the product, and promote consumption.
Therefore, the product packaging box, especially the packaging box closely related to the interests of consumers, should adhere to technological progress.
The combination of packaging box printing and cultural and creative elements has comprehensively demonstrated the comprehensive characteristics of the industry's materiality, technology, art, culture, media and intellectual power, and promoted the overall development of the packaging industry.
At the same time, in order to win the market to attract consumption, the packaging box printing must have the role of artistic decoration, innovative design that can reflect the cultural connotation of the product, thereby expanding the influence of the product brand.