The well-known product packaging box is the consumer's visual experience of the product, the direct and main transmitter of the product personality, and the direct expression of the corporate image positioning.
A product packaging that is accurate in positioning and in line with consumer psychology can help companies stand out among many competitive brands.
In today's fierce competition in the industry, how to innovate in order to make your box extraordinary?
Promotion concept. Promoting the sale of goods is one of the important functional concepts of the packaging. In the past, when people bought goods, they mainly relied on the salespersons and introductions of salesmen. Nowadays, supermarkets have become a common way for people to buy goods.
In the process of consumers purchasing and purchasing, the packaging of goods naturally acts as a silent advertisement or a silent salesman.
If the packaging design of the product can attract the attention of consumers and fully stimulate their desire to buy, then the packaging truly reflects the promotion concept.
Humanity concept. Excellent packaging must be adapted to the storage, transportation, exhibition, and the carrying and opening of consumers.
Therefore, in the packaging design of the commodity, the proportion of the packaging structure must be reasonable, the structure is rigorous, the shape is exquisite, the emphasis is on the form and material beauty, contrast and coordination beauty, rhythm and rhythm beauty, and strive to achieve the complete function of the packaging structure, appearance Exquisite, so that it is suitable for production, sales and even use.