Whether a commodity has a good sales performance must be tested by the market. In the entire marketing process, packaging plays an extremely important role, it uses its own unique image language to communicate with consumers to influence the consumer's first emotion, when the consumer first sees it the packaged product generates interest.
It promotes both success and failure, and unobtrusive packaging can sweep consumers away. With the continuous development and improvement of the economy, consumers have become increasingly mature and rational, and the city has gradually revealed the characteristics of “buyer market”.
This not only makes the difficulty of product marketing difficult, but also makes packaging design encounter unprecedented challenges. Drive the packaging of products to grasp the consumer psychology of the masses and develop towards a more scientific and higher level.
Packaging becomes the main behavior of market sales in actual business activities, and inevitably has a close relationship with the psychological activities of consumers. As a packaging designer, if you don't understand consumer psychology, you will be blind.
How to attract the attention of consumers, and how to further stimulate their interest and induce them to take the final purchase behavior, must involve knowledge of consumer psychology. Therefore, studying consumer psychology and change is an important part of packaging design.
Only by mastering and rationally applying the law of consumer psychology can we effectively improve the design quality and increase the sales efficiency while increasing the added value of goods.