Innovation is a powerful driving force for social development. How to design a good gift box is also an important driving force for the company's development and growth. With the continuous development of China's economy, consumers' new and tired of commodity packaging, as well as a new understanding of the brand, are related to the advancement of packaging design. Innovation is the soul of packaging design, and it is the core strength of the survival and development of packaging design enterprises, but also pay attention to the problems that should be paid attention to in innovative packaging design:
Ingenuity packaging design to adapt to market demand
Ingenious packaging design, how to design a good gift box, first of all must grasp the consumer's psychology, and strive to match the consumer's personality psychology, to obtain the coordination and protection of packaging and goods in the mood, so that consumers in a certain image Go up and get to know the qualities of the goods. Careful consideration of every detail reflects a personality, an attitude, and even a belief in the brand.
Invisible visual impact of packaging design
The designed gift box and the ingenious packaging design should make use of the structural design to make visual impact. People's memory of the brand mainly plays a particularly important role in packaging design by means of visual, structural design and color. Because different structural designs and colors can cause different visual reflections, which leads to different psychological activities.
Ingenuity packaging design should be environmentally conscious
Today's society has been advocating "green environmental protection", and environmental awareness has been deeply rooted in people's hearts. Creating packaging design that is conducive to environmental protection and human health is the common goal pursued by consumers and designers today. While pursuing design concepts and marketing interests, packaging designers should be guided by the interests of social groups, fully consider social costs and social responsibilities, and must take into account the advantages and disadvantages of environmental protection. It is particularly worthy to reflect that many commodities now have the momentum of over-packaging. Over-packaging refers to the packaging of functions and products with excess value. Over-packaging of enterprises not only increases the burden on consumers, but also wastes valuable packaging resources, exacerbates the deterioration of the ecological environment and increases the burden of disposal of discarded materials.
Designed gift boxes, in short, packaging design innovation should be to fully protect product safety, enhance user experience and clearly convey information, performance quality, unique and appropriate performance market positioning and stimulating senses, and contains a rich design culture. Innovative packaging design should be appropriate, perfect for the realization of creative intent, embodying the characteristics of the times, giving design culture and national style, including the essence of the enterprise and the characteristics of the product, which is convincing and can cause consumers in an instant.