As the pressure on the industry has intensified, the packaging and printing industry is also facing issues such as industrial restructuring, transformation and upgrading. The vast majority of packaging and printing companies can only find out solutions and countermeasures by seeing clearly the trends and clearly developing the foundation and goals.
Personalized customization and short orders will gradually increase market share
Due to differences in individual needs and different spending habits, the personalized demand for packaging printing will increase. Similar products, such as fast-moving consumer goods and agricultural and sideline products, will have more short orders and urgent orders due to the products' own requirements for freshness and transport distance.
This new form is a new challenge to all aspects of printing, but it is also a new opportunity. In addition, the rapid development of digital printing technology has also played a role in promoting this demand.
Packaging function upgrade
By assigning variable information codes to packages and using electronic tags, smart tags, and new material applications, quality safety supervision, logistics inquiries, and traceability can be done. Variable information codes can also make packages have unique identification cards. Integrate Internet of Things and big data to make network management possible.
The realization of intelligent packaging can make the information transparent, help customers understand the relevant information of the shopping items, and help the company to promote itself and its products. At present, there are many new technologies that have begun to be applied in the industry, such as the use of smart tags that perform real-time monitoring functions on perishable items.
Innovation in packaging design
Through the automation, digitalization, intelligence, and informationization of the paper packaging processing technology, the improvement of the packaging quality, the enhancement of functions, and the optimization of costs have been promoted to meet various packaging needs. Many packaging and printing companies have established their own design and R&D centers to increase their investment in the design and innovation capabilities of their products, such as their structure and appearance.
However, it should be noted that Chinese companies still have a long way to go in terms of design innovation. They should strengthen exchanges with Japanese, Korean, and Taiwanese companies, and learn about their innovation mechanisms and design concepts.
Green, environmental protection and sustainable development become trends
In the process of packaging and printing, wastes discharged into air, water sources and land have increasingly attracted the attention of government, society and packaging and printing operators. The standards for the discharge of pollutants have been introduced in various places. These standards and laws and regulations can help and guide packaging and printing companies to take a sustainable development path.
Of course, this is not only a huge challenge for packaging and printing companies, but also creates new opportunities for their transformation and upgrading.