Packaging And Branding

- Oct 16, 2019-


Packaging is a comprehensive reflection of brand philosophy, product characteristics, and consumer psychology, which directly affects consumers' desire to purchase.


We are convinced that packaging is a powerful tool for building product and consumer affinity. Today's economic globalization, packaging and goods have been integrated.


As a means of realizing the value of goods and the value of use, packaging plays an extremely important role in the fields of production, distribution, sales and consumption, and is an important subject that the corporate world and design have to pay attention to.


The function of the package is to protect the goods, convey the information of the goods, to facilitate the use, to facilitate transportation, to promote sales, and to increase the added value of the products. 


As a comprehensive discipline, packaging design has the duality of combining goods and art.

Exquisite ceramic tea set gift box

For consumers, it is necessary to find the willingness to purchase in the simplest way, and to induce purchase intention. The packaging has certain practical functions. 


“E” is “EXTEND” extensibility, and packaging and terminal publicity materials are all propaganda tools for talking. Then, we should give it the flexibility of propaganda effectiveness in creative design.


That is to say, after the consumer consumes the product, the package is utilized due to the exquisite packaging of the product, and the result of the extension promotion is achieved.