Packaging Elements

Date:Nov 13, 2018

Packaging elements include packaging objects, materials, shapes, structures, protective techniques, and visual communication.

In general, product packaging should include trademarks or brands, shapes, colors, patterns and materials.


1)A trademark or brand name or brand is the most important component of a package and should occupy a prominent position on the package as a whole.

2)The shape of the package is suitable for storage and display, and is also advantageous for product sales. Therefore, the shape is an indispensable combination element in the package.

3)The color of the packaging color is the most stimulating component of the packaging. Highlighting the combination of tonal characteristics of the product not only enhances the brand's characteristics, but also has a strong appeal to the customer.

4)The pattern of the packaging pattern is like the picture in the advertisement in the packaging, and its importance and indispensability are self-evident.

5)The choice of packaging materials, The choice of packaging materials not only affects the cost of packaging, but also affects the market competitiveness of this commodity.

6)The product label is generally printed with the contents of the package and the main components contained in the product, the brand logo, the product quality grade, the product manufacturer, the date of manufacture and the expiration date, and the method of use.

Previous: Gift Box

Next: Some Common Sense Questions About Corrugated Boxes