We would like to mention that everyone will not be unfamiliar with the brown paper bag at the bottom. The natural brown color of kraft paper seems to have a warm sense of nostalgia. In recent years, it has quietly smeared a retro style. Whether it is fashion, songs or film and television, everyone is reminiscing about classics, recreating classics, and now kraft packaging. Loved by consumers.
Product packaging should be combined with the current popular culture to convey the brand image in a way that people can more easily accept. Because kraft paper has a special natural color, compared with other effects that can be achieved through complex printing processes, kraft paper can be processed through simple processing. Printing can achieve unique visual effects, and it can be said that product personalized packaging has become an important sales highlight.
Moreover, the paper packaging material has small stretchability, is not affected by heat and light, and has better stability; the opacity of the paper can provide concealed isolation, so that some products cannot be seen from the outside of the package, satisfying people's curiosity about snacks. Paper packaging materials also have good air permeability, softness, strength and controllable tearing properties; paper has good elasticity and toughness, can provide good protection for the packaged goods; paper is also lightweight.
Variety of characteristics. These characteristics meet the consumer's demand for casual snacks, and are closer to the consumer's heart, making the consumer feel more intimate.