Packaging design is an important part of modern merchandise marketing. However, in recent years, people are paying more and more attention to the health of the body. However, the vitality of a product, in addition to the taste of the product itself, depends on the design and printing of the packaging! According to big data surveys, about 60% of customers who change their purchases will change their original intentions because of the outer packaging of the products. It is obvious that the goods have a good packaging box.
Packaging design is an important part of modern merchandising. However, packaging design should be consistent with the situation and function. Packaging is focused on protecting products. Then commercial packaging design is the main purpose of promotion. Packaging in the commodity economy plays a special role. Role, packaging design must pass the test of market competition, the final success of the design is whether it can achieve the purpose of beautifying the product and ultimately achieving promotion.
However, the first impression that consumers pass through is the key to whether other psychological activities can be produced. The use of novel and unique shapes, vivid colors, beautiful and delicate patterns, materials that conform to the characteristics of the products, and organic factors are combined. With one, to achieve a striking effect, so that consumers will have a strong interest at a glance. At the same time, in order to realize the desire of packaging and decoration design for consumers, successful packaging not only requires consumers to pay attention to and interest in products through the use of shapes, colors, patterns and materials, but also enables consumers to understand products through packaging.
The most effective way to accurately communicate product information is to truly convey the image of the product, either by using a fully transparent package, by opening a window on a packaging container, or by drawing a product graphic on the package, or with a concise textual description. Or print colored product photos and more.
Packaging, it not only has a good protection and containment role, but more importantly, the function of the promotional product. In today's social environment, while the protection and containment functions of packaging are becoming weaker, its promotional functions are gradually strengthened. Especially in today's market economy with many similar products and fierce competition, the packaging of goods is particularly important, and it has become a conscious act in human economic activities.
Packaging design should be the first practical aspect, that is, whether the packaging can meet the needs of consumers in all aspects and provide convenience for consumers. Consumers can choose according to their own habits. When the packaging of the product is convenient, it will naturally cause the consumer's goodwill and is indispensable. It should pay attention to its functional first, that is, whether packaging can meet the needs of consumers in all aspects and provide convenience for consumers. Consumers can choose according to their own habits. When the packaging of the product is convenient, it will naturally cause a good impression on the consumer.