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Packaging can be known to buyers in a very short period of time, and plays a decisive role in sales.
Therefore, in order to increase market share, both domestic and international wine companies have a lot of efforts in wine packaging, but many wineries are more confused in the use of packaging design brands.
Those products with clear brand positioning are deeply favored by the positioning groups. For example, Jiang Xiaobai may not know which company Jiang Xiaobai is, but if you say Dao Jiang Xiaobai, you will think of which strokes are drawn out. The youth, this is a kind of positioning this wine packaging is extremely simple and deeply rooted in people's hearts.
In the sale of wine, there are three factors that determine the sales of wine:
The first factor is the brand effect of wine.
The second factor is the packaging of the wine.
The third brother factor is the way of promotion
It can be seen that wine packaging plays a decisive role in the marketing of wine.