The Role Of The Tag

- Sep 28, 2018-



Tag: Also known as the card (in the South, this is called the law), playing cards, listing. It is mainly used for the description of brand characteristics. It is hung on the string and used to hang on the products such as clothing, clothing, shoes and hats, handbags, umbrellas, home textiles, gifts, electrical appliances, tableware, household items, etc. There are a large number of applications that are very versatile.


The tag is actually mostly offset printing (different from screen printing) paper products. There are also screen printed plastic products and the like.


The principle of offset printing is relatively simple, but the quality of the equipment directly affects the quality of the quality (I plant is imported Heidelberg four-color machine and Roland automatic four-color machine); paper processing is more flexible, can carry out various treatments, easier Can express the original soul of the designer.


Clothing tag features:


1.From the texture point of view, the production materials of the tag are mostly paper, plastic and metal. In addition, in recent years, new hangtags made of holographic anti-counterfeiting materials have appeared.


2.From the styling point of view, it is more diverse, with long strips, folded, round, triangular, pocket-shaped and other special shapes, it is really colorful and dazzling.


image.png


3.From the content point of view, printing is often very beautiful, and the connotation is also very broad. Although the labels of each clothing company have their own characteristics, most of them are printed with the factory name, factory address, telephone number, zip code, logo and so on. Some enterprises have to print the nature of the company (such as Sino-foreign joint ventures, sole proprietorships, etc.); other clothing manufacturers simply regard the small tag as a microscopic "advertising", and the supermodel prostitute is wearing his own product. 

The photo was printed on the top, giving people a more intuitive feeling, making consumers have a deeper impression of their products, and played a very good role in publicity and promotion; some manufacturers, in order to thank consumers for purchasing their own products, It is often necessary to print words of acknowledgment and wishes on the hangtag to give people a sense of intimacy; some hangtags are more like a "product manual, because the fabric is not only printed with the fabric, but how is its performance? 

Even the water temperature and washing method of the washing clothes, what kind of cleaning agent and how to maintain it should be printed on the tag. It can be seen that the manufacturer is very responsible to the consumer.


4. With the increasingly prosperous clothing market, competition is bound to become more intense. Some famous brand manufacturers have used various holographic anti-counterfeiting tags and barcodes in order to protect their products from counterfeit and shoddy products. This not only protects the interests of the company itself, but also protects the rights and interests of consumers.