Wine Box: Wine is a liquid commodity. Nowadays, on the shelves of shopping malls, the first thing that people usually see is the outer packaging of the wine--the wine box. Wine box packaging plays a very important role in the sales of wine, especially for attracting consumers, increasing the added value of products, satisfying the spiritual needs of consumers, and consolidating the role of brand and corporate image, which is increasingly recognized by people.
At present, in the choice of wine packaging materials, paper containers (carton, paper tube) still dominate, the proportion of leather, wood, plastic, metal materials has increased than before, bamboo, willow, grass and other natural materials Still less used. For some high-end red wines and wood as the outer packaging material, it shows its natural and cultural temperament.
Other packaging forms such as wood packaging and metal packaging have appeared in the packaging of wine boxes, but paper materials and paper wine boxes are still the mainstream, and the development direction, and will be further expanded. Because the carton is light, it has excellent processing and printing performance, and it is convenient to handle and does not pollute the environment. In particular, there are many varieties of paper and paperboard, and it can meet the requirements of designers.
In China, it is particularly important to emphasize that not only the outer casing of the wine box is made of paper material, but also the inner structural cushioning material should promote the paper structure. E-type corrugated cardboard, micro corrugated cardboard, and pulp molding paper should be strongly advocated in the packaging of wine boxes. Miniature corrugated cardboard, beautiful appearance, good cushioning performance, suitable for printing. When designing, the packaging shell and the inner part can be unified into one material, and many can be formed into one plate, which saves cost and saves space.
Gift Box: The gift box comes from the French-style coffret cadeau and the English giftbox. It is a popular gift-giving concept. The gift box is not a real product, but 15-20 cards, each card represents a leisure experience activity, selected by the person receiving the gift box according to their own preferences.
This concept was introduced to China by European countries such as France and Belgium. Currently, the gift box companies developed in the mainland have French Danish House, Box Box Gifts, etc., which have huge market potential. Different from traditional gifts, the optional experience gift box is a series of carefully selected kinds of enjoyment and service, giving a unique experience.