Why Do Companies With More Fame Pay More Attention To Packaging Design?

Date:Oct 23, 2018

Additional value

To increase the added value of the product, to be honest, sometimes the actual price of a product is far less than the price of the packaging design. The price of the product with the packaging design and the price without the packaging design can be several times worse.

Brand recognition

It is very important that the brand recognition is high. It is impossible to establish a brand without three or five years. If you do not pay attention to packaging design, the final result is that there is no brand for sale.


Conducive to the unity of brand propaganda, a very simple example, if the company does not do packaging design, then when doing brand promotion, there will be product packaging mess, do not know what to promote, where the focus is, where to start Awkward situation.

Guide consumption

Helps guide consumers to generate purchases. Sometimes consumers buy a product not for the product itself, just for this package, and in the process of comparison of many products, whether the packaging design is in place plays a key role.

Corporate image

The packaging design of the product is the most intuitive impression of the consumer, and a good packaging can enhance the overall image of the enterprise in the minds of consumers.

Previous: What Is The Role Of The Carton?

Next: How To Choose A Gift Box For Custom Food And Cosmetics?