Wine Packaging Design Process

Date:May 14, 2019

In recent years, some simple and exquisite paper wine boxes have been increasingly welcomed by many wine merchants.

The difficulty of designing and printing red wine boxes is not as complicated as cigarettes. The printing process is mainly offset printing and several typical post-processing, while gravure and screen printing are complementary. Relevant people in the industry believe that the printing of wine packaging is still mainly based on offset printing, and the printing colors mainly have four colors and color.

First of all, the choice of precision high-end materials. In general, medium and low-end wine box packaging will use corrugated paper as the main material to ensure its load-bearing.

In order to demonstrate a high quality appearance, we will choose specialty paper and paperboard as materials. For example, labels for wine box packaging are typically printed on coated paper, such as high grade coated paper having a basis weight of 80 g/m 2 and 128 g/m 2 . 

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The wine box is printed with white cardboard and white cardboard with a basis weight of 350g/m2. The overall appearance is thick, wear-resistant and pressure-resistant.

Traditionally, offset printing is based on offset printing. Thick paper multi-color offset presses, such as the Heidelberg multi-color offset press, are beautifully printed and fast. It can print thick paper of 0.6~1.0mm and the speed can reach 15000 sheets/hour. The printing wine box is very suitable. Offset printing is a relatively mature printing process, especially in screen printing, with a standardized, data-based approach.

In addition to screen printing, wine packaging printing involves a large number of spot color reproduction, such as large areas of red, gold (silver), pearl effects and so on. Due to spot colors, especially spot colors, saturation and brightness are required, and offset printing is limited by the thickness of the ink layer on the ground. This is not enough.


Followed by a high quality printing process. The wine packaging box surface is treated with a light film, and the surface looks crystal clear, colorful, and does not change color for a long time.

Again the wine box carton color selection and fine pattern settings. The paper packaging uses classic black and gray as the main color, showing the protagonist's practicality and the pursuit of high quality life. In addition, there are not too many patterns on the surface of the wine box, only the bold logo, which makes it easier for customers to remember the brand.

Finally, insert the wine box into the internal bracket that can hold the product, which not only helps to display the product, but also protect the product.

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